CNM-Marketing Messaging that Get Heard

Presenting Organization



Training Partner



Center for Nonprofit Management in collaboration with Academy for Grassroots Organizations has developed a monthly series of workshops to strengthen Inland Empire nonprofits.  As a benefit of membership AcademyGO members will receive a $25 discount code. Contact Paula Martinez martinezpaulap@gmail.com for AcademyGO discount code. All registrations will be done through Center for Nonprofit Management.  See Online Registration link below.​

Messages are just words – unless you know how to make them work for your entire organization.

Marketing messaging is an essential element in your organization’s communications toolbox, but developing and using messages can seem overwhelming, especially for small and mid-sized organizations that may not have formal marketing departments. This session will start from the beginning by helping you to identify your communications goals and audiences, and then going step-by-step through the process of crafting effective messages and developing an action plan for infusing them into all of your organization’s communications.

We’ll tackle questions such as:

• How is messaging connecting to branding, including mission and vision statements?
• What makes an effective message?
• How do you get started drafting a messaging platform and how much detail is enough?
• How can you use messages across your organization, not just in formal marketing materials?
• How can you train your staff, volunteers and Board of Directors to use messages in their day-to-day communications?
• How do you know if your messages are working and how do you keep them updated?