CNM-Marketing Messages that Stick!

Presenting Organization



Training Partner

Why Messaging Matters

Your new program is rolling out in four days and no one knows about it. Nonprofit leaders responsible for positioning their agency ahead of the field must regularly develop winning messages that resonate with audiences. Success in this area generates goodwill among partners, positive media coverage, potential new donors as well as reinvigorates passionate volunteers.

During this interactive hands-on workshop, you will develop the components of a media messaging campaign based on one of your programs. We’ll begin by reviewing your program’s strategic goals, intended audience, and success indicators. Then we’ll craft short phrases and messaging aimed at targeted audiences reflecting the essence of your mission.

At the end of the workshop, you will conduct a self-assessment of your agency’s current marketing materials using a customized performance rubric. Using group input, you will pinpoint the appropriate channels and distribution platforms where your messages can be most effective.

The workshop tackles answers these questions:

• Why should my internal and external messaging connect to your mission, vision and branded elements?
• Who am I trying to reach and what change would I like to see in their actions, interest or attitude?
• How to write messages that measurably resonate, using THIS Model: timely, helpful, impacting and social?
• Where should these messages be shared? When should I do this, and whose role is it within a small to mid-sized organizations?

Join us! You will leave with great ideas, new tools and a process to successfully implement a messaging campaign at your agency.