CNM-Branding for Marketing and Fundraising

Presenting Organization

Training Partner


Launched in July 2014 Center for Nonprofit Management will present a monthly series of classes to the Inland Empire in collaboration with Academy for Grassroots Organizations. As a benefit of membership AcademyGO members will receive a $25 discount code. Contact Paula Martinez martinezpp@yahoo.com for AcademyGO discount code. All registrations will be done through Center for Nonprofit Management.  See Online Registration link below.​

Branding is what the public perceives of you.

Improve and target your marketing strategy by building a brand that will better communicate who you are and connect you with those who should care about the work you do. Learn how to leverage the work you currently do to create a more cohesive brand, and establish guidelines so your whole team is on board. We'll also cover how to use your brand on the web and in social media.

Engage in class discussions and activities to jumpstart your branding efforts. We'll cover:

• What is a brand?
• How do I create or enhance my organization's brand?
• What is the voice of our brand? How do we build it?
• What are the visual identifiers of a brand and how to develop them--logo, colors, etc?
• What is our tagline and what are some best practice tips?
• Creating brand guidelines for the organization.
• Promoting our brand online and through social media.